Case Study -
Ideal Vehicle Leasing

The Glasgow based broker had a number of requirements and Automotus was the perfect fit. A rebrand, CMS & CRM and marketing support; our full suite of services was 'Ideal'.

Ideal Vehicle Leasing Website Laptop

Full service solution for a small independent broker

Ideal Vehicle Leasing are a small broker based in Glasgow who came to Automotus looking to refresh their brand and relaunch their business after a change in management.

Services Breakdown

Automotus Go - CMS & CRM, branding, creative design, custom web design, bespoke development, PPC management, social media campaign management, email marketing support.

Brand Identity Evolution

A refresh of the brand identity was the first stage of the project. With a clear indication from Ideal that a check mark was to be incorporated into the new logo, we set about developing the new word mark and icon.

We introduced a new colour palette changing from orange and black to muted blue and green. Development of a new icon set and supporting mood boards were produced to help steer the new website design.

Ideal Vehicle Leasing Branding
Ideal Vehicle Leasing Logo Design

Bespoke Design & Development

With branding complete we designed bespoke templates for Automotus CMS integration, incorporating the new brand elements including icons and typography. Integration with Cars and Driving was also implemented to deliver vehicle images as well as reviews across the various manufacturers.

Ideal Vehicle Leasing Website

CRM Deployment

With the new website complete we then launched Ideal's Automotus CRM service. The CRM is closely integrated with Automotus CMS with automatic lead synchronisation plus campaign integration and tracking.

Bespoke quote, order and finance application templates where developed and integrated into the CRM, which are automatically generated when account managers process orders.

Additional automations where added to the CRM workflow to help speed up Ideal's sales process and improve the customer touch-points throughout their sales journey.

Marketing Support

Email campaign development followed including email template design and campaign setup within Mailchimp. Social channels where updated to reflect the new design direction and supporting paid campaigns launched to help increase traffic and leads from these channels.

Ongoing PPC, via Google Ads, Facebook & Instagram campaigns with tailored search and display ad development as well as campaign management was included in Ideal's ongoing contract.

The Results

26% increase in lead generation
Improved lead quality
Paperless sales process introduced
9% reduction in bounce rates
14% increase in average visit duration
18% increase in overall traffic
19% increase in ad click through rates

* Figures based on previous 4 months period

Ideal Vehicle Leasing Website
Mark McNamee - Ideal Vehicle Leasing

“Automotus has allowed us to scale and maximise our advertising spend year on year.”

Mark McNamee
Managing Director, Ideal Vehicle Leasing